Our business was built with as simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living.
Customers want great products and great value which they can buy easily and it’s our job to deliver this in the right way for them.
That’s why we’ve chosen ‘serving Britain’s shoppers a little better every day’ as our new core purpose. As a business, service customers is at the heart of everything we do.
In the UK we serve some 66 shoppers every second, so it’s our goal to ensure every one of those customers experience just a little better service on each visit.
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